As famously known, Art Deco movement was born at the Exposition Internationale des Arts Décoratifs et Industriels Modernes, a monumental exhibition in Paris in 1925. The end of World War I was finally the beginning of a new era, especially for the world of art, luxury and fashion. Machine age was left past and technology was being celebrated. More women were enrolled for the designing job. With a modernist approach towards innovation, the design patterns were being evolved into liberating forms with a desire for order in the wake of chaos.
Master Jewellers along with artists and architects experimented with nature based motifs, sleek and wavy lines. In favour of the clean lines of modernity, their work gave way to defined geometric shapes, designs, colours and contrasts as the new identity of Art Deco.
The art deco movement broke the shackles of the past. Art Deco Jewelry is characterised by a clean combination of geometric lines along with sleek and bold look; sharp edges; and regularity of surface, line and volume. Deriving inspiration for Architectural structures, these geometric shaped jewels share a more linear and streamlined form throughout its design elements.
The Leaders of the Movement
Connoisseurs in Jewelry Industry like Van Cleef and Arpels, René Boivin, Ostertag, Paul Brandt, Raymond Templier and Fouquet, have played an extremely role in shaping the features of Art Deco Jewelry, especially by use of bold coloured gemstones.